Turn Customers into Superfans

Bula is the world’s premier Web3 social betting and short-form video community solution for sport fans and brands to connect.

Enabling loyalty and community members to join and initiate challenges, place real-time bets, share video stories, earn rewards, and unlock exclusive perks while competing with friends.

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Achieve Your Business Goals with Bula

Bula's cutting edge Web2-to-Web3 social gamification technology combines social betting and short-form video sharing to unlock new revenue streams and increase customer engagement.

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Grow Your Business

Enable customers to participate in friendly bets and short-form video challenges with friends.

Increase monetization with incentivized rewards and social betting.

Drive Monetization
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Incentivized Competitive Play

Keep customers engaged and re-activate dormant members. Higher engagement leads to smiles. Smiles lead to more sales.

Increase Engagement and Retention
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Friends challenging Friends

Tap into your customer's social following and attract new customers.

Increase Referral Signups
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Turn Participation into Revenue

Convert tuned-in customers into high-value superfans. Increased customer engagement leads to higher visit/order frequency and customer lifetime value.

Improve Life Time Value

How It Works

Join, Bet, Compete, Share and Win!

Customers can join and initiate competitive Peer2Peer and group challenges, place friendly bets, create & share short-form video stories, and unlock rewards & prizes.

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Activate Social Betting & Video Storytelling

  • Customers can easily join preset or initiate challenges and wager the outcome against their friends.
  • Participants can record & share TikTok-like short-form video stories to a video feed to showcase excitement, support, friendly 'trash talk' and achievements.
Speak to an expert

Incentivize Participation with Rewards

  • Reward competitive play with branded giveaways, sweepstakes and promotions.
  • Convert tuned-in members into high-value superfans through personalized rewards and exclusive member experiences.
Request a proposal
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Increase App Downloads and Member Signups

  • Participants can invite friends to join Peer2Peer or group challenges through SMS, WhatsApp and major social networks.
  • Increase signups with referral incentives.
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For brands offering sports fans and data-driven competitive consumer experiences.

Food & Beverage Sports Entertainment & Betting Gaming

For golf players looking to place a friendly bet.

Join and initiate golf video challenges and friendly golf bets.

Stake and judge any type of golf challenge, invite friends to join preset and custom golf challenges, and share progress on the social video feed.

No pencil needed.


For go-kart drivers needing more than just speed.

Take racing to the next level through gamification, incentives, and short-form video challenges.

Race for real money, place bets on the fastest lap, and race results, and unlock personalized rewards and promotions such as extended track time, merch and more.


For bowlers aiming to go beyond just fame.

Place real-time individual and team bets across High Scores, Strikes, and Spares.  

Join educational and competitive social video challenges.

Bula layers its proprietary gamification technology over any client-side or 3rd party data sources.

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Web3-enabled Product Features

Social Betting meets Short-Form Video Content & Challenges for Brand Loyalty & Rewards programs.


Multiplayer Realtime Betting and Video Storytelling

Participants can initiate, join, and invite friends to compete in competitive challenges. At location, or remotely.


User Generated Video Content Feed

Participants can Create, Watch, Like and Share video stories. Users can upload multiple videos to maximize their storytelling.


Loyalty Points, Sweepstakes and Rewards Integration

Participants can earn reward points, enter sweepstakes, and unlock exclusive promotions and member experiences.


Gamification Features

Integrated loyalty wallets, reward mechanics, leaderboards and badging.

Product features
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Interoperable with any online and
offline system.

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How to Get Started

From Pilot to Integration

Secure. Customizable. Decentralized. Scalable.
Cost-Effective & Quick to Market.

🚀 Custom Pilot

  • Start with an easy-to-launch tailor-made mobile app pilot program featuring social betting and video-sharing features.
  • Admin & analytics client dashboard.
  • Team training and pilot launch support.

⚙️ Custom or SDK integration

  • Native app and backend integration (loyalty reward, POS, CRM, multi-screen, and any offline or online system).
  • Optional Ongoing Support -  concepting, management, content moderation, and performance reporting.  

Answer a few questions and we’ll create a free, personalized proposal customized to your business.

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About Bula

Life is about challenging your limits, not limiting your challenges.

Jack Booty


Jack Booty CEO and Founder BULA 10+ years in consumer experience in Large Scale venues. Started pop up shops in Disneyland.

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Josh Booty


Former NFL & MLB Player. Founder of Big dreams ventures a Marketing and Consulting Firm. World Series Champ in 1997 Florida Marlins.

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Jack and Josh Booty